How Pinterest Can Boost Vacation Rental Buzz

by CottageGuru on January 28, 2012

pinterest board We all know the importance of the visual impact a vacation rental makes on a potential vacationer. With my Costa Rica holiday coming up, I’ve pored over images of beaches, monkeys, toucans, fabulously colourful flowers, as well as having the listing site photographs imprinted on my mind. It was the visual aspect that first attracted us to the property and even when we looked at other options nothing else came close. Given this, and my current obsession with Pinterest I’ve been researching how we can use the massive growth in this visual social network to create more link juice for a listing or vacation rental web site.

Pinterest hit my radar last year and I took a quick look before deciding it was focused more on shoes, style, design, and moms with too much time on their hands. I’m always open to new things but this didn’t seem to be going anywhere in a direction that could impact our business. Since then more articles have appeared citing it as one of the fastest growing social media platforms, and the ability for it to create interest in a variety of brands. So how does it work?

I am too new to Pinterest to try and explain it fully but it’s easy to dive in and try it out. Here’s a few links to articles that helped me understand what it’s about and made me appreciate the value of using it in our business:

What is Pinterest and how to use if for marketing your brand

A useful overview plus 9 specific marketing tactics for Pinterest

“Pinterest is an online pinboard that allows you to collect and display the images you find on the web. You can find boards from other people to discover new things and get inspiration from others. You can use Pinterest to plan a vacation, decorate your home and share your favorite fashion items.”

Everything You Need to Know About Pinterest

This is a great beginners guide

“Anytime someone pins something from your site, it automatically pulls in not just the image from your site, but also a link. There is a chance for that pin to be repinned multiple times (even hundreds of times, in some cases), building up a healthy amount of backlinks.”

The Next Great Place to get Links

An explanation of how Pinterest works with in the social media arena

“To be effective for SEO, it makes the most sense for products that appeal to women as they make up the largest demographic. If your product ties into food, fashion, DIY, travel, home décor or weddings, and can easily fit into giveaways, it’s also a gold mine.”

10 Pinterest Ideas with SEO benefits

For those interested in SEO and how to use Pinterest to achieve results, this list has some helpful ideas

“Signing into Pinterest with Facebook will link your Facebook timeline to your Pinterest posts. This means your Facebook friends will be able to see your Pinning activity and click through to see your Pins. You can (and should) also cross-promote, occasionally, your Pins on other networks like Twitter, Flickr or even your blog”.

If this hasn’t got your interest, consider why Home Away have started using the platform to promote their properties. They are not directly listing properties – simply posting the best images on different topics that of course link back to the listing. For example, the board titled Kitschy Kitchens has the tagline:

“Everyone loves a kitchen fit for the perfect cook! Check out our collection of great kitchen spaces from HomeAway vacation rentals and more.”

Getting onto Pinterest is not as simple as just signing up – you have to request an invitation and may have to wait anything from a few days to a week or more to get a response. However if you comment on this post and ask for an invitation, I will send you one. I’d also love you to post any boards you already have and hear about how you are already using them.

By the way, here is one of my first efforts: Photographing Vacation Rental Interiors

“The people are there, the people are pinning, and the potential for your content to go viral, indexing hundreds of backlinks to your site, is there.”

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A Year of Vacation Rental Learning – Part Two

by CottageGuru on January 26, 2012

Guest Book on Wood Table to Sign at Wedding Following my previous post on the things we learned in the first half of 2011, here’s the second part.  It was a very successful and profitable year and we enjoyed welcoming a wide range of guests from all over the world. However, there are new challenges every year and since I always keep notes of everything that happens, we can correct along the way.  Sometimes, it just takes a little change as in September’s learning point; occasionally there’s more long term action to take.  I’d love to hear what you learned last year – hearing other owners’ experiences adds another element to making your vacation rental business successful.

July

Hot and humid are the words to describe July in Ontario. How many people know we are on the same latitude as Spain and often experience extreme heat in the summer? Garbage can’t be put outside the cottage because it attracts bears so guests have to keep it indoors and take it to the local dump regularly. We added a few suggestions into the cottage guide on how to handle garbage efficiently and provide large bags so guests can freeze organic waste until it can be removed.

Learning Point: Some people dispense with common sense on vacation, so creating a comprehensive guide on every aspect of living life in the country can reduce the likelihood of calls and issues

August

A new neighbor moved in across the river early last year. We haven’t met since they are there infrequently and seem a little aloof. Anyway, we’d have to swim across to say hello, or drive 15kms to get around the river to their cottage. They complained by email that our guests had noisy children who collected frogs in buckets which were not permitted as the frogs were there for the Blue Heron. Seriously?!! They also commented that they had bought their cottage for the peace and quiet and this was impacted by our guests ‘enjoying themselves’.

Learning Point: Since 80% of our summer guests come back every year – some now on their 6th visit – we know how much they respect the place and value their time there. However, it’s always worth reminding them of cottage etiquette occasionally. I’ve also learned that it’s important to speak to neighbours about our rental activity and reassure them that we screen professionally and responsibly.

September

We rent weekly only in July and August but move to a more flexible rental operation in the fall. However we have always stuck to Saturday-Saturday changeovers for weekly rentals. We had two weeks rented in September but it was difficult to book the remaining time without discounting heavily.

Learning Point: If we changed our weekly schedule to Friday – Friday, this would leave some full weekends, so we are now offering this along with Friday – Sunday and Sunday/Monday to Friday. This has worked really well so far this winter and enabled us to squeeze in some additional days. A minor change but a profitable one.

October

Our annual road trip took us to Texas this year and we were away for 6 weeks with the RV. During that time, there were 7 changeovers at the cottage. Although we were in touch with our caretaker there were a couple of incidents that required more immediate action than we’d planned – the hot tub quit working; guests had access issues following a fall storm etc. Although the caretaker was able to manage it wasn’t without challenges.

Learning Point: When remote from a property, it’s important to provide your property manager/caretaker/representative with authority to take action, along with a budget, in case of a breakdown that could affect upcoming bookings or resident guests. Don’t try micro-managing from a distance, particularly if you want to avoid stress.

November

The month of the mice! A new deck was installed and the contractors were using an indoor power outlet, so a door into the cottage was open some of the time. Given some poor weather it took a couple of weeks to finish, so we didn’t realize there was a problem until the unwelcome visitors had reproduced somewhat rapidly. With guests booked in when the deck was done it was a race to the finish to eradicate the problem.

Learning Point: Short and sweet….count the traps, and remove them all before the next guests arrive. I’ll say no more on this one but the outcome involved a lot of apologies, a restaurant voucher and a very red face.

December

Some early snow made the road into the cottage a little challenging but still accessible with good winter tires and a lot of caution. Guests booked in for a weekend called to check the conditions and when told about the snow/ice mix on the road, wanted to cancel as they had not realized there had been snow outside the city, and were concerned about safety. Initially, we didn’t refund because the listing and pre-arrival material made it clear about the nature of the access and the potential for wintry conditions, but we did offer a postponement to another low season spring date. They were not happy and argued the case so much, we realized they had just changed their minds and wanted money back, at which point we decided we did not want them to stay at any time, so refunded less a cancellation fee.

Learning Point: We struggled with this one a bit and I’d love to know what you would have done.

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A Year of Vacation Rental Learning – Part One

January 25, 2012

The New Year is always a time for reflection and now that January is just about gone, I’ve already applied a lot of the learning points from 2011 to our marketing and operational plan for the cottage. We kept a log of things that happened during the year as a reminder of the good and [...]

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How to Attract More Guests to your Vacation Rental with Beautiful Bedrooms

January 8, 2012

  If you want your vacation rental to appeal to potential guests, your bedrooms must look inviting and appealing. I’ve been blown away by the poor standard of bedrooms being offered in some listings and wish I could post the photos I have found online to demonstrate just how bad they are. An example I [...]

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Chasing the Long Tail of Vacation Rental Keyword Research

December 29, 2011

I’ve been doing some research this morning on long tailed keywords and how they impact traffic to vacation rental sites, for an article/ebook I’m writing for Renting For Profit. In the course of checking out material related to this I found a ton of resources on Aaron Wall’s SEO Book (which is a web site [...]

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How to profit after rental income is maximised

December 28, 2011

We are in a happy position with Osprey Cottage – sort of….because we seem to have reached our maximum occupancy potential. Over the last two years income has been pretty steady with 44 bookings in 2010 and 42 this year. Considering we had closed the place down for renovations for a couple of weeks each [...]

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How to Rent More Weeks with Images that Sell

December 22, 2011

In just a few weeks I’ll be flying to Costa Rica for our annual escape from Canadian winter and even though the snow and cold temperatures have yet to arrive here, it will be a welcome break from the dull colours of our seasonal landscape. We booked our stay at Flying Toucans in February and [...]

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How to Welcome Your Winter Guests

December 18, 2011

Winter is a little slow arriving here in Ontario with Christmas fast approaching and no sign of a white Christmas yet. However, that doesn’t stop us from preparing our vacation rentals for the snow and arctic temperatures bound to come before too long. Our guests will arrive wanting to kick back and enjoy their weekend [...]

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A vacation rental listing is not enough to attract traffic

December 8, 2011

I’m often asked which listing sites are the best to use to attract a particular target market and my answer is usually the same – if you have invested in a couple of major sites that get a ton of traffic, and one or two free sites that may be rising in popularity, the next [...]

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Tapping into Anticipation Happiness for Vacation Rental Marketing

November 24, 2011

  I’ve been following Vanessa Warwick’s blogs and posts recently. Vanessa is co-founder of Property Tribes – a UK based landlord and property investment community and owns several holiday lets in the UK and Cyprus. This post caught my eye this morning as it mirrors my philosophy on marketing vacation rentals and references a great [...]

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