One thing for certain is to insert ‘keywords’ into the Page Source code. You can find this under ‘View’ in the menu bar. This is crucial in order for people to be easily able to find “cottage, Muskoka, rent”, for example.

Another thing is to link to sites that are related to yours. The more hits on a web site which you refer clients to, the higher up on the Google chain you are. My actor son, for example, gets more hits from my site since my portal page links to his and my professional portfolio page falls in the educational realm. My cottage page is linked to my main page and everyone is happy!