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Does Your "Luxury" Cottage Deliver It’s Promise?

Sunday, April 6th, 2008

What do the terms, “luxury cottage”, “upscale cottage rental” or “executive property” mean to you? Do you use any of these terms to describe your cottage, and if so, what criteria do base your description on?
Craig and I were driving up to Fenelon Falls yesterday to view a ‘luxury, executive’ cottage, and as […]

How to Create a Web Site Your Visitors will Love

Sunday, March 23rd, 2008

With the Cottage Life Show fast approaching, I’ve been spending the weekend doing some research for the seminars I will be presenting. Since one of the presentations is on Marketing Your Cottage Rental Profitably, I used a couple of hours early today to take a look at some cottage web sites to see what […]

Are Your Rental Guests Happy?

Saturday, March 15th, 2008

In an increasingly competitive vacation rental market, you have to do things differently to help you stand out from the rest. That might be a matter of using well staged  photos on your web site, having features and facilities that others don’t offer, and making sure your rental rate is set fairly. But, there’s […]

5 Tips to Boost your Bookings

Wednesday, January 30th, 2008

It’s that time of year for vacation home owners when the first flutterings of panic can set in. Maybe you’ve got a week or two booked; perhaps you’ve had lots of enquiries but few conversions so far; maybe you are already fully booked, in which case read no further!  If the first two describe your […]

Choosing a Domain Name for your Vacation Rental Blog

Thursday, January 17th, 2008

I’ve finally got around to thinking about the domain name for my new cottage blog. Over the past couple of years I’ve come up with names for web sites and occasionally got around to registering them. From around $8 a year if you go for a 3-year registration, it’s not a big amount to […]

The Big Vacation Rental Blog Experiment - Part One

Tuesday, January 15th, 2008

  I’ve been talking for a while about the value of using a blog to promote a vacation rental property, in place of a static web site. I wanted to demonstrate this from the beginning so have decided to use my own property as the guinea pig, and my ever patient husband as the guinea […]

Four Ways To Make Extra Income From Your Web Site

Sunday, January 13th, 2008

Having your own website to advertise your vacation rental is the number one way of marketing your vacation home. However, if all you are doing with it is promoting the cottage there is a finite amount of income in weeks rented. Once those have been reserved there is no more money arriving in your mailbox.
But […]

How To Write Captivating Copy For Your Vacation Rental Website

Friday, January 11th, 2008

What inspires you? What captures your attention when you visit a website so that you explore every page? Perhaps it’s the eyecatching design or photos that get your initial interest, but it’s the words that will spark the desire to read more.
When you write for your website or blog it’s important to pay close attention […]

Books and Blogs for Vacation Rental Success

Tuesday, January 1st, 2008

Listing your cottage rental on a couple of good sites should bring you a good amount of enquiries for the high season. However, to market effectively and achieve out of season occupancy, you’ll need to go beyond the basics. So, here’s a review of some of the books and blogs that helped me […]

10 Ways to Kickstart your Vacation Rental Planning for 2008

Friday, December 28th, 2007

I know that many owners are already well into their booking season, and if your 2007 marketing was effective you’ll continue to reap the benefits for next year. However, if you were not too satisfied with your advertising impact, or you feel your website is a little dated and needs a makeover, take a look […]

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